HWM
Hans Mueller

Twenty years in the design and communications industry - time enough to collect and share a few works that I am proud of


Hans - Werner Mueller Executive Creative Director
CV pdf

  • Creative Concept
  • Art Direction
  • Photography
  • Interior Design
  • Branding
  • Illustrations
  • Show reel
  • Publishing
  • Digital
HWM Office
HWM Office
HWM Office
HWM Office
HWM Office
HWM Office
HWM Office
HWM Office

HWM office

our office is an open plan space that hosts workstations, a library and small meeting room facility, as well as a patio area that allows small lunches / coffee breaks during meetings. The executive office space is on the upper level. Further more we have an outdoor pantry that serves team members as a lunch venue. It is located between the office building and a groundfloor photostudio facility.

  • Dapper
  • Dapper
  • Dapper
  • Dapper

DAPPER GENERAL APPAREL CO.,LTD clothing and accessories for men and women. Magazine advertising / catalogs / instore communication / web design
DAPPER launches 2-3 IMC campaigns yearly. dapper.com

DGA is one of Thailand’s longest established brands emerging from traditional tailoring to quickly make its mark in the fashion industry. HWM produces communication campaigns for the three brands. DP men’s DP women’s and DP footwear. Each collection has its own theme and inspiration which the communication reflects.

  • Dapper
  • Dapper
  • Dapper
  • Dapper

“Our collections became alive by your impeccable art direction and our customers eagerly await every season to witness what DAPPER has to offer through your eyes.”

Sirithip Sirpaisal,
BUSINESS DEVELOPMENT - DAPPER
Dapper

The relationship with DAPPER dates back over 2 decades. We have witnessed Hans’s unmatched energy & contribution in elevating DAPPER brands to reach beyond the highest standards and quality that the DAPPER name has come to be identified with today.

Parmonthip Sirpaisal,
CEO DAPPER
Wicked
Wicked
Wicked
Wicked
Wicked
Wicked
Wicked

WICKED is an all-day-dining venue located in the popular Siam Square area in the heart of Bangkok.

The space offers a fresh and open full of light atmosphere during the day that invites guests to have a meal, and linger for reading, or working while having a cup of coffee or tow pieces of cake.

The design concept is playing withe the double meaning of the word ‘wicked’.

A little develish and so, so, so good when refering to food and desserts.

We’ve created a space that is easy to come back to anytime any day. The mix between a french bistro and an american dinner results in a contemporary place where today’s lifestyle of working, socializing and sharing is perfectly integrated.

www.facebook.com/wickedSQ1

Wicked

Denim coaster / next picture apron uniform

Wicked
Wicked
Wicked
Wicked

One of the signature dishes
Chicken noodles in paper wrap

Wicked
Wicked
PARIS

PARIS impressions

The city of light is filled with inspiration. I lived in France for 8 years which shaped me tremendously, both as a person and a professional.

Promotional VDO
Outdoor multimedia wall / web film / TV tie-in dapper.com

Chiang Mai

CHIANG MAI impressions

A fascinating place where so much co-exists; the old and the new, the stylish and the mundane, all of it surrounded by a special Northern magic.

Book cover design

Book cover design
Author: Michael Maedel / Roy Haddad

A close look into the world of today’s Muslim consumer, revealing insights that can create interesting and relevant communication for a specific target.

3 bedroom apartment

3 bedroom apartment 140 sqm converted to a loft.

A one room concept with distinct living aspects; sleeping, bathing, cooking, relaxing and working. The different areas are shared but still separated from each other providing a sense of zoning. The unifying element is the full use of natural light and the seamless floor treatments throughout the space. The loose furniture principle allows for further explorations.

Lifestyle & Travel Magazine

Re-branding of LIFESTYLE & TRAVEL MAGAZINE. AP / ME EDITION and contribution as travel writer lifestyleandtravel.com

This project involved creating a design framework for the in-house team to draw upon - from a toolbox of colors, selection of fonts and graphic properties, all the way through to textures that allow a consistent design output throughout the magazine and communication beyond. The extended template work that was created facilitated faster turn around times for the tight deadlines that desktop publishing is known for. Special attention went into the photography guidelines since there were cultural considerations to be addressed for the Middle East Edition.

  • Converse
  • Converse
  • Converse
  • Converse
  • Converse
  • Converse

CONVERSE / JACK PURCELL campaign work print ads / in-store communication / online

The challenge for JP was to create a campaign for a well established brand that was fresh and category breaking. A total of three campaigns are featured here that draw inspiration from the collections under the overarching theme of the CONVERSE SPIRIT.

Working with HWM always starts with a great concept, intense production process, and ends with stunning images. I have done some of my best campaign work together with Hans and without a doubt, I always think that our collaborations create breathtaking results.

Oh Sirangkul,
PHOTOGRAPHER
Oh Sirangkul
91/61
91/61
91/61

91/61

Private Residence in Bkk ; three storey home with integrated office.

Open Plan Concept : curtains are used as mainly section dividers and 60% of walls are glass. Large terrace spaces merge the indoor and outdoor together into one spatial experience.

91/61
  • 91/61
  • 91/61
91/61
91/61
91/61
91/61
ITA-DA KIMASU
  • ITA-DA KIMASU
  • ITA-DA KIMASU

ITA-DA KIMASU 300 pages cookbook on traditional Japanese food preparation and classic dishes

A remarkable collaboration between two very talented people with a shared passion for cooking and respect for traditional techniques and classic ingredients. HWM was involved in the concept development and art direction as well as the layout, printing and distribution.

  • Dapper Business Label
  • Dapper Business Label
  • Dapper Business Label
  • Dapper Business Label
Dapper Business Label
Dapper Business Label

DAPPER BUSINESS LABEL launch print ads / outdoor billboards / in-store communication / online dapper.com

The launch of DAPPER BL was an extensive campaign to reconnect with the origins of the brand and its heritage of creating fine tailored clothing. The concept needed to embody quality craftmanship and at the same time be fashionable in a classic manner.

Degree BKK
Degree BKK
Degree BKK
Degree BKK

DEGREE communications agency 500sqm home - office concept with library and recreational space degreebkk.com

Providing people that work in communications with an opportunity to interact with each other was the inspiration for this wide open space. Natural light and communal tables made it possible to see each other and yet provide for areas to withdraw and recharge.

L8
L8
L8
L8

L8 is a wonderful example of Bangkok’s mid-century architecture which now has been revitalized for a contemporary living. www.l8residence.com

The low rise building has been restored to its former glory and improved upon today’s tenants. A total of 8 units each under the umbrella of L8 city living, but with individual interior touches.

Inspired - worldamde
Inspired - worldamde
Inspired - worldamde
Inspired - worldamde

WORLDMADE launch materials for JWT - worldmade jwtbkk.com

This project was to launch a new philosophy for JWT globally. The fact that the company has such an extensive network around the world and that people should and are able to tap into this network for information and ideas was the guiding principle for the design. The campaign logo incorporates Oriental and Roman typefaces with a handwritten script to reflect the human element. Various materials were developed to introduce staff to this idea of worldmade.

  • Tinkby
  • Tinkby
  • Tinkby

TINKBY online idea generating and idea management tool propellerfish.com

A digital HWM project which focussed on UX design.

ilabay
ilabay
ilabay
ilabay
ilabay

One of the most notable developments on Koh Kood to start construction is the mixed-use property ilabay. Hotel and private residences set on one of the remaining treasure lagoons of the Andaman Sea. We developed a range of sales and pre-launch materials under the idea of ‘With Mindfulness we live’ including a short film that captures the pace and lifestyle of the locals.

South of France

Travel impressions south of France

A very special place with a fantastic climate, endless natural beauty, ultra sophisticated lifestyles and the powerful ocean.

Fashion Magazine
  • Fashion Magazine
  • Fashion Magazine

Fashion Magazine Editorial

Vitamins

DM - VITAMINS vitaminsconsulting.com

A sugar candy vitamin to be given to clients and partners as a New Year gift.

Dapper Superbrand

DAPPER Thai Superbrand

DP has been awarded Superbrand status for several years and has been named one of the most influential Thai brands.

Boho Identity Design

Identity design

A small startup company trading in costume jewellery for export to Europe.

  • DGA Surreal
  • DGA Surreal
  • DGA Surreal

DGA SURREAL collections print ads / in-store communication / online / catalog dapper.com

This is one of the most outstanding productions for DP. All elements in the sets are 100% real and were captured in the actual environment. There has been minimal post-production to make color corrections and some retouching, but no post/composition has been applied. It was also one of the most extensive media placements by DP in recent years with three consecutive double page spreads in print media.

Caviar Luxury Brand
Caviar Luxury Brand

CAVIAR LUXURY BRAND Consulting Company / Brazil, identity work

This project included a book of brand guidelines, some standard stationary as well as templates for presentations and an online presence.

Buddha

Holding onto anger is like drinking poison and expecting the other person to die Buddha

Aleenta
Aleenta
Aleenta
Aleenta

ALEENTA BOUTIQUE RESORT / print ads / coffee table book aleenta.com / ahmshotels.com

Telling the story of a brand and a place in pictures was a very exciting goal. So much had to be said and so much did not need to be mentioned because the images did all the speaking. It is a project one does not often come across, allowing you to exercise a rare creative freedom and expression that is not framed by corporate guidelines and templates. It was a colloboration of talent between the photographer, the writer and HWM. The book concept from beginning to end was supervised by HWM and it is still to date one of the most treasured works in the portfolio.

BMW
BMW
BMW
BMW

BMW book for CLUB 7 members.

This special edition atlas was given to members as a comprehensive guide to some of the most outstanding holiday destinations in Thailand. HWM supervised the majority of the photo production, created the layouts and supervised the printing.

Pholfoodmafia Website

PHOLFOODMAFIA.COM, TV program website pholfoodmafia.com

Pholfoodmafia Shopping Bag

shopping bag design

PHOLFOODMAFIA.COM

PHOLFOODMAFIA.COM, TV program is a bi-weekly television program that combines cooking and lifestyle. pholfoodmafia.com

Candyman
Candyman
Candyman
Candyman
Candyman
Candyman
Candyman
  • Candyman
  • Candyman
  • Candyman
  • Candyman
  • Candyman
  • Candyman
  • Candyman
  • Candyman

CANDYMAN cookbook baked goods

A Master Piece : all elements in this project came together in such a way as they rarely do. The concept of the food, the photographic expression all the way through to the writing and art direction truly created magic. Even on the set and with every new picture taken, it felt like something very special. Concept and idea by HWM. Layout and printing supervision all the way to publishing are by HWM as well.

Tattoo Design

Tattoo design

Hair Salon

Identity design for hair salon

Identity Design

Identity design

REMIXED cookbook

REMIXED contemporary cookbook

Considered a very modern cookbook that features simple recipes with a very minimal approach to food styling; white seamless backgrounds with hardly any utensils or other props.

Supperclub Magazine

Men’s lifestyle magazine concept
Note: visual is reference photography only

Some conceptual work for a men’s lifestyle magazine focused on cooking.

FREELAND

FREELAND - NGO Identity design and communication / print ads / OOH / online freeland.org

This rebranding project included all possible materials needed for the re-naming of the organisation. Since the initial exercise and its implimentation HWM has supported several awareness campaigns for FREELAND.

  • iTHINK
  • iTHINK
  • iTHINK
  • iTHINK
  • iTHINK
  • iTHINK
  • iTHINK
  • iTHINK
  • iTHINK
iTHINK
iTHINK
iTHINK
iTHINK
iTHINK
iTHINK

iTHINK campaign - FREELAND / print ads / OOH / exhibition design / online ithink-now.org

The latest awareness campaign ITHINK has a simple idea; people change their behavior and habits when they start to think there will be a tangible benefit for doing so. The trigger often is a opinion leader that gets people to think and take action. The campaign has been rolled out in a total of 3 countries so far. Thailand - China - Viertnam with another 4 countires in 2014.

Sundae Photo Exhibition

Photo exhibition cafe culture in Japan

Small exhibition of travel pictures from Japan featuring the coffee culture in Tokyo and Osaka.

YNOT
Illustration Work
Illustration Work

YNOT wine label design     below : private commissioned illustration works

Vegan Restaurant
Vegan Restaurant
Vegan Restaurant
Vegan Restaurant

VEGAN RESTAURANT Los Angeles / California - USA - identity work and interior www.vestation.com

The identity development of any restaurant has to be closely linked to the person or group of people that are the visionaries. Ve-station is a project that has a clear vision of bringing Asian-based cuisine into the context of vegan food.

Djan's Thai Restaurant
Djan's Thai Restaurant
Djan's Thai Restaurant
Djan's Thai Restaurant

DJAN'S Thai Restaurant Seattle / Washington - USA - identity work and interior djans.com

Thai food has become increasingly popular around the world. However, the results are often very cliched portraits of Thailand, similar to consumer expectations of a “Chinese Restaurant”. We wanted to challenge this approach and create a very contemporary, simple atmosphere with a warm Oriental flavor.

Akaryn
Akaryn
Akaryn

Hans's creativity & vision helps us to communicate the essence of our brands clearly & tastefully to our guests & clients alike.

He captures & personifies the soul of our brands bringing them to life in just one glance - truly amazing.

Anchalika Kijkanakorn, Managing Director
Akaryn
Akaryn
AHMS
AHMS
AHMS

Hotel Management Company AHMS identity work ahmshotels.com

AHMS has a very diverse portfolio of properties, each of them with its own unique personality and expression. The common denominator in the design approach for these different identities is QUALITY. All designs and communications need to reflect a high standard of quality, either in the imagery or UX online.

BMW Square

SQUARE - BMW project

The project is a collaboration between a travel magazine and BMW, which aims to inspire their club members with stunning holiday destinations that support BMW privileges. HWM was involved in the layout and partial photo production and the print supervison.

Nu Swiss
Nu Swiss
Nu Swiss
Nu Swiss

NU SWISS created and distributed by PENDURA pendurathailand.com

NU SWISS is the debut product of a former supplier of raw materials for skincare cosmetics.

Spring & Summer
Spring & Summer
Spring & Summer
Spring & Summer
Spring & Summer
Spring & Summer
Spring & Summer
Spring & Summer
Spring & Summer
Spring & Summer
Spring & Summer
Spring & Summer

Spring and Summer restaurants are located in the heart of Sukhumvit area stretching over 2 rai of grounds serving modern Asian cuisine and mostly chocolate deserts.

Both houses that are sharing the compound are full restored structures one from the late 50s and the second estimated to be built in the late 70s. It is a very popular hang out for all types of people providing a multitude of expeiences, from indoor dining to drinks on a large open lawn space.
springnsummer.com

Spring & Summer
Spring & Summer
Spring & Summer
Spring & Summer
Spring & Summer
Spring & Summer
Spring & Summer
Spring & Summer
Spring & Summer
Spring & Summer
Spring & Summer
Spring & Summer
Spring & Summer
Spring & Summer
Spring & Summer
Spring & Summer
Spring & Summer
Spring & Summer
Spring & Summer
Spring & Summer

The Executive meeting facility at summer

Summerhouse Project
Summerhouse Project

The former dessert café called summer has found a new home, partnering with the Jam Factory in Bangkok and their extension of the current property launching and all dining venue called the Summerhouse Project. This is a new platform to showcase some of the finest creations in the world of desserts. www.facebook.com/TheNeverEndingSummer

Spring Epicurean Market
Spring Epicurean Market

SPRING EPICUREAN MARKET, was a fresh market that attracted people living in the Sukhumvit area as well as travelers.

Set in the center of a very busy and dense concrete jungle this oasis with a lush green lawn and beautiful old trees was the home to an average of 30-35 Artisans, showcasing their creations once monthly.

The atmosphere was relaxed and full of joy and laughter with the many children that came to spend a Sunday morning, hungry for popsicles and playing games in the garden.

The market supported good foods and everything community driven staying true to being the ‘only’ market in Bangkok that was purely food focused. It also can pride itself in acting as a seed market, where many successful vendors debuted and found a first audience for their ideas and food products.

We are so lucky to have been part of this amazing venture, creating it, curating it as well as organizing and hosting it - THANKS SO MUCH !

www.seedandtell.com

Spring Epicurean Market
Spring Epicurean Market
Spring Epicurean Market
Spring Epicurean Market
Spring Epicurean Market
Spring Epicurean Market
Spring Epicurean Market
  • Table Tales
  • Table Tales
  • Table Tales
Table Tales

TABLE TALES - PRAEW magazine

Concept development and art direction as well as food styling for a monthly food column. An ongoing project spanning over 6 years.

Ziemann

ZIEMANN BREWERY SUPPLIES web design

Wild Honey
Wild Honey
Wild Honey
Wild Honey
Wild Honey
Wild Honey
Wild Honey
Wild Honey
Wild Honey

WILD HONEY - All day breakfast / Singapore identity design wildhoney.com.sg

One of Singapore’s best and favorite restaurants. Featured here is the first branch and some of the packaging design and collaterals, as well as a recent project of limited edition napkin designs.

  • New York
  • New York
  • New York

Travel impressions of New York

One of the most exciting and photogenic cities to visit in the world. NY is not a ‘pretty’ city like Paris. NY’s charm is in its “rawness”.

Personal Photography
Personal Photography
Personal Photography
Personal Photography
Personal Photography
Personal Photography

Personal Photography Images from Sweden / Germany / Japan

TCC Calendar
TCC Calendar
TCC Calendar

TCC’S ANNUAL CALENDAR FOR 2016 featuring SIMPLY GOOD FOOD, ranges from typical Thai dishes all the way to innovative Pan – Asian cuisine. The calendar is mostly for export partners and potentials so the Thai values and vibrancy was very essential to this project.

Thai Union Fasteners
Thai Union Fasteners
Thai Union Fasteners
Thai Union Fasteners
Thai Union Fasteners
Thai Union Fasteners
Thai Union Fasteners
Thai Union Fasteners
Thai Union Fasteners

THAI UNION FASTENERS identity design thaiunionfasteners.com

A complete re-branding project that included everything from logo designs to brochure development, product catalogs, on-premise signs, all the way to the online experience.

Happy3
Happy3
Happy3

Happy 3 is a medium size hotel in the center of Bangkok, catering to a new generation of travelers and city explorers.

HWM developed a full identity system for the brand including ATL advertising templates and a photography library.

Concept :
Easy like Sunday Morning

Happy3
Happy3
Happy3

Applications below : staff manual, all purpose sticker for packaging, menu, catalog / brochure, greeting card, environmental graphics.

Happy3
Happy3
Happy3

HAPPY 3, room interior concept full of light, bright and soft inviting colors.

Natural, warm, comforting clean lines. Simple textures plain but elegant.

Happy3
Happy3
Happy3
Happy3

Happy 3 identity design happy3.co.th

Balance @ JWT

Balance @ JWT

Fashion Label

Fashion label

Planning product JWT

Planning product JWT

JWT

JWT global re-branding

Hats

HATS CONSULTING and Research company - identity work 4sq.com/cNkaWs

More Than I can Bear
More Than I can Bear
More Than I can Bear
More Than I can Bear
More Than I can Bear
More Than I can Bear
More Than I can Bear
More Than I can Bear

MORE THAN I CAN BEAR exhibition of oil paintings on canvas

More Than I can Bear Exhibition design including collaterols, e.g. invitation cards, posters and flyers. Merchandising items such as a gift card collection box, notebooks, t-shirts and exhibition furniture, lighting design and post sales service materials.

Water Giants
Water Giants Water Giants Water Giants

THE WATER GIANTS global NGO working in child injury prevention particularly child drowning.
Each character was created in a specific country: Thailand, Indonesia, China, Japan and the Philippines. watergiants.org

The organisation conducts most of its activities in SEA countries where the No.1 killer of children is still drowning. The network however, has far reaching networks abroad. Water Giants was staged as a musical in the UK. Communication materials developed were brochures, posters and giveaways.

REMIXED AGAIN cookbook
REMIXED AGAIN cookbook
REMIXED AGAIN cookbook
REMIXED AGAIN cookbook

REMIXED AGAIN - cookbook

The follow up to REMIXED is an exciting compilation of easy dishes and creative recipes that are fun to make. HWM developed the concept and art directed the photography as well as completed the layout and print supervision. Distribution by HWM.

Australia
Australia
Australia
Australia
Sweden
Sweden
Sweden
Sweden
Thailand
Thailand
Thailand
Thailand

Travel impressions Australia / Sweden / Thailand

Three very different places, equally fascinating and photogenic. Australia is a reminder of nature’s majestic powers. Sweden is pure and simple with clear waters and skies. Thailand always presents us with spiritual values to consider.